Doug encourages Americans to invest in companies they know. He feels that by investing in this manner, investors can focus on the individual company, instead of the stock market.

Using both his personal integrity and financial skills, Doug analyzes companies one at a time to separate the companies with potential from those without. When he finds one with potential, he creates a report describing the pros and cons of that company. These reports serve as investment tools to assist investors in considering their portfolios. In that way, investors can determine whether the investment is right for them.