Douglas S. Ruth, president of Lenox Financial Services, Inc., has over three decades of experience as a full-service broker-dealer offering equity securities, mutual funds, and variable annuities. A graduate of Prairie State College with an Associate’s degree, Doug also holds a Bachelor of Arts degree in Finance from Governors State University.
Doug encourages clients to invest in companies they know. He often suggests that investors choose companies that they use as consumers or in their daily work. He feels that by investing in this manner, the investor can focus on the individual company instead of the stock market.
As a registered research analyst, Doug makes a concentrated, in-depth study of securities that meet the criteria for either capital appreciation or high current income. He routinely creates cash flow statements and balance sheets during his research. Using his diverse securities background and financial skills, Doug analyzes companies one at a time to separate the companies with potential from those without. When he finds a company with potential, he creates detailed, readable reports describing both the pros and cons of that company. These reports serve as investment tools to assist investors in considering their portfolios. In that way, investors can determine whether the investment is right for them.
You can call (815) 485-5559 to discuss your financial needs with Doug. He has several good investment ideas and will spend all the time necessary to help you make wise choices to meet your goals.